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The discovery of fecal bacteria on McDonald’s self-order touchscreens is raising concern about their safety.
— The Sun (@TheSun) November 29, 2018
According to Dr. Paul Matawele, a senior lecturer in microbiology at London Metropolitan University:
“We were all surprised how much gut and fecal bacteria there was on the touchscreen machines. These cause the kind of infections that people pick up in hospitals. For instance Enterococcus faecalis is part of the flora of gastrointestinal tracts of healthy humans and other mammals. It is notorious in hospitals for causing hospital acquired infections.”
“One agency we work with said a campaign was a success because it generated loads of comments, but when we dug deeper into the report, we realized that the influencers we’d paid had just gone to a WhatsApp group of other influencers and asked them to make all of those comments,” said Harper.
The company is now focusing on finding influencers who are genuine users of the brand or product. To do that, the advertiser is working with agencies that have the technology to find those potential influencers. Next year, it plans to work with agencies that use image-recognition technology to sift through social networks to find posts that feature its brand.
the Association of National Advertisers found that 75 percent currently work with influencers, and of that number, 43 percent plan to increase their spend in 2019. Yet only 36 percent said they judged their influencer marketing efforts as effective, and 19 percent admitted they thought that the money spent was ineffective.
The fast-food chain announced Wednesday it is introducing the first dog bone featuring its “iconic flame-grilled taste.”
Called the Dogpper, Burger King says the bone-shaped treat is a dog-friendly alternative to the Whopper sandwich and “a solution for customers who want to enjoy their order at home without interruption from their pets.”
And for a limited time, Burger King is giving away free Dogpper bones to dog parents who buy themselves Whoppers.