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An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute).
Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers.
In 2017, Carl’s Jr. attempted to bring in a new spokesperson, Carl Hardee Sr., who blamed his son (Carl Jr.) for the scurrilous and sexist creative direction. In the same year, then-CEO of the brand, Andrew Pudzer, explained the change to Fox Business saying that “young, hungry guys aren’t as affected by the racy ads with swimsuit models because you can get a lot of that on the internet now. [The ads] don’t have as much of an impact.”
Now Carl’s Jr. is taking a page from its sordid past with a new spot that features hilarious Australian Instagram mega-star Celeste Barber, poking fun at the brand’s infamous 2005 Paris Hilton car-washing ad. Instead of a Bentley, however, Barber is lathering up a beat-up station wagon, complete with family car window stickers.
On shelves soon.