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Given the deluge of vending machine stunts we’ve seen in advertising, it’s hard to come by one that’s truly surprising. This one from Royal Tru-Orange, a Coca-Cola-owned soda that’s only available in the Philippines, is a spooky delight.
SaaS providers have discovered something that other marketers might want to consider — that gated content no longer works. Nor do web sign-up forms, according to Sales and Marketing Lessons From The Top 100 SAAS Companies of 2018, a study by Drift.
The report states that SaaS sales and marketing teams have historically followed the same playlist for capturing and qualifying leads:
Step 1: Get people to fill out lead capture forms on your website.
Step 2: Follow up with those leads later via phone or email.
This process no longer works because it’s not fast enough. Yet 79% still use lead capture forms to begin sales conversations, and the number of mandatory fields has increased from six last year to seven in 2018.
Freshpet is running a promotion that will give 10 pet lovers a permanent pet portrait in the way of a tattoo.
The natural pet food company is joining with First Class Tattoos, New York, to create a pop-up #tattoopawlor on Nov. 10. The competition and entry details can be found on the Freshpet contest page.
From now until Oct. 31, consumers can enter to win by uploading a video or photo highlighting how they show love to their pet using the hashtag #TattooPawlor on Facebook, Instagram and/or Twitter. Winners will be chosen by Freshpet, and notified by Nov. 5 via email.
“Bite Size Shorts” were initially created as a campaign by Fox Networks Group’s integrated agency, led by All City’s Chief Content Officer Tony Sella and Executive Vice President David Worthen Brooks, along with + Fox Digital Studio producers Arbi Pedrossian and Steven Johnson.
The 10-part series, meant to creatively show off Mars candies, was first rolled out on the FOX broadcast network and FX last October in the lead up to Halloween.
Alabama Credit Union created the Secret Meals For Hungry Children program in 2008 with one goal in mind – decreasing the number of children in Alabama and Florida facing hunger over the weekend. Through partnerships with local food banks, our commitment has never been stronger.