Or drop us a line below:
Ypulse, a New York-based youth marketing firm, interviewed 8,494 Gen Z consumers on 332 brands this year for its Ybrands survey. Then, the firm ranked those brands based on the consumers’ awareness, past purchase, and loyalty, as well as their perceived personality and influence.
Kohls, Doritos and Youtube
Instead of the obvious approach of a topic (like talking to the would-be bulliers) it can be incredibly effective to show the “other side” of said approach. This ad explores the opportunity of friends realizing their worth and meaning in their lives, right before their school photo is taken.
Papa John’s International Inc., is eager to repair the image of the Papa John’s brand following the controversy stemming from founder John Schnatter’s racially charged comments. (A timeline of the controversy and its fallout is here.) While the company has distanced itself from Schnatter—who stepped down as chairman of the board in July, and whose image was swiftly removed from everything from ads to pizza boxes—the possessive brand name continues to suggest that the chain is owned by John himself. And, indeed, he remains its largest shareholder. Now, it appears Papa John’s will try to add a little more public distance by dropping that possessive usage from its logo.
For now, there are no imminent plans to use the new logo, a Papa John’s spokesman said Tuesday. As the applications were filed at the end of August, it could be early 2019 before the new look appears, according to Josh Gerben, a trademark attorney at Gerben Law Firm, who looked at the filings. Once a trademark application is filed, he says, “the trademark office will examine it in four months’ time.”