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Dunkin’ Donuts, I mean, Dunkin, wants to refresh their brand – a modernization if you will. They’re still dedicated to making their signature donuts, but they want to be a beverage led brand. Fans of Dunkin Donuts will see this reposition no surprise since they have been pushing their iced coffee drinks hard in the past year or two.
It’s a physical store that offers only products with high customer ratings, including non-Amazon-branded merchandise. Items must be a top seller, have a four-star rating or above, or be new and trending on Amazon.com.
The store — called Amazon 4-Star — opened in New York’s trendy SoHo neighborhood on Thursday, and Amazon says it’s permanent.
Inside the 4,000-square-foot space, a Most-Wished-For section has products that people often put on their Amazon wish lists, like baby blue Fujifilm instant cameras. A section called Trending Around NYC showcases products popular in the city. The assortment in the latter category was all over the map, featuring the book “Crazy Rich Asians,” bottles of Gorilla Super Glue and a cast-iron skillet.
Arby’s owner Inspire Brands announced it is buying carhop-style burger chain Sonic Corp. for $2.3B, including debt.
The move builds on the fast-food conglomerate’s existing survival strategy of vacuuming up interesting restaurant chains to protect itself from the food fads and economic downturns that run rampant in the mouth-fuel industry.