Millions of room nights—by finding the truth.

Heads in beds: it’s the standard in the business of destination marketing. We take the opposite approach for lasting growth: beds in heads—entering the consumer’s travel psychology with a truth of place that keeps them coming back and spreading the word.

We find the truth of a place by following the true spirit of travel. That belief that something one-of-a-kind is really out there. We relentlessly seek that honest, not-so-obvious value in a place, the one that matches a can’t-shake-it motivator in the consumer’s mind. Previously unseen, it’s been there all along. It has integrity. It lasts. And it builds our clients’ brands in travelers’ minds.

Contact Don Davis for the truth: 251-402-0062

148% increase in client bed tax revenue

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Keeping a million-room-night-per-year client booked for 14 years

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Raising a previously undervalued client’s ADR to grand-prize levels by positioning them as just that—the grand prize on “The Price is Right” and “Wheel of Fortune.”

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Tourism experience

The agency principals—each experienced with major travel brands including hotel medallions and state tourism departments—worked together for more than a decade before forming Davis South Barnette & Patrick in 2013. With experience ranging from ecotourism to national football events, the Mobile, Alabama-based group has generated more than:

5 million

tourism nights