Built on grit. Driven by strategy. Campaigns that count.

It was just the four of us in the beginning, with a few questionable cans of tuna for lunches and a borrowed legal library for an office—there’s that law-firm theme again. Clients followed. After their successes, more clients followed.

Founding partners:

Don Davis

Remember those connect-the-dot pictures, where one person sees Bonnie and Clyde’s shot pattern and someone else connects them into a unicorn? Don Davis’s career—spanning journalism, news anchoring, and founding two ad agencies—gives him a knack for seeing connections no one else in the market does.

Dave Barnette

At five, Dave Barnette saw his spare tire and, associating it with overweight clergy, assumed he was destined to be a minister. While the pulpit didn’t pan out, he found another venue for his insight and flair: advertising. Now, he turns client truths into messages that make believers out of skeptics.

Meridith South

Even though she’s an impeccable listener, you might sometimes glimpse a faraway look in Meridith South’s eyes. One eye predicts your next digital ad target, and the other dreams of Sorrento’s coast. Both sides of her brain focus on creating client successes that make Naples, Italy, a plausible landing.

Ira Patrick

After a few years majoring in fishing, Ira switched to advertising, building brands like Vanderbilt Medical Center, Masland Carpets, and Alabama Wild Seafood. Over 20 years later, his ADDYs and published work speak for themselves. Off the clock, he’s all about his sons and the occasional cast.