We shot nearly two dozen cuts of meat from Perdido River Meats. Everything from a rack of ribs, to carefully cut filets, to sizzling t-bones came to life on camera. The result is a stunning celebration of Southern quality and craftsmanship. Perdido River Meats has never looked better.
“This was my first time directing a food shoot of this scale, especially one so beef-centric. I pulled from everywhere: years of watching cooking shows, time spent in my own kitchen as a home chef, and the past year working closely on this account. Collaborating with such detail-driven professionals was a real pleasure. Every element was considered—moodboards for each shot, a tight production schedule, thoughtfully chosen side dishes, garnishes, sauces, seasonings, beverages, and more. The goal from the start was to let the beef shine. No frills. No pretension. Just honest styling that matched the tone of the brand. The result is an extensive image library featuring both beautifully raw beef cuts (for the proud purist) and exquisitely cooked, plated dishes (for those less enticed by raw marbling).”
Beau has spent more than 35 years behind the camera. His work includes over 40 cookbooks and countless editorial and brand campaigns. His eye for Southern food is unmatched.
Loren styled every shot with the instinct of a chef and the polish of a pro. Trained at Culinard, Loren’s clients include Chick-fil-A, Jack’s, Ruth’s Chris, and The Pioneer Woman. Her styling is equal parts precision and soul.
DSBP’s art director was on set reviewing inspiration boards and visual concepts to ensure every detail matched the brand’s vision. Props came from a prop-house in Birmingham and from Loren’s personal collection. Every cutting board, napkin, and fork was placed with purpose.
Lawyers are legally obligated to rattle on at the end about how no representation is being made that the services they’re offering are any better than anyone else’s. That law doesn’t apply to advertising. Our services are better because our results are better.
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