For the Castaway Rods product line, we created more than a new advertising message—we created a new medium. Where better to intersect with this target market than at boat launches? Placing highly targeted messages on piers and pilings allowed the opportunity to reach the target once at launch and again when getting the boat out of the water and thinking about what could make the next trip even more successful.
Lawyers are legally obligated to rattle on at the end about how no representation is being made that the services they’re offering are any better than anyone else’s. That law doesn’t apply to advertising. Our services are better because our results are better.
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