We’ve been with Alexandria, Louisiana-based Red River Bank since their expansion into Baton Rouge. Through changes in economy and competition, we’ve held close to the brand’s neighborly roots as it expands into more and more communities across the state. For every service line in every branch, our client delivers on the tag line: We’re your people.
The first major challenge was the acquisition of Fidelity Bank in Baton Rouge. How could we, as the larger bank from out of town, arrive in the spirit of community banking? We interviewed long-time bankers in the market who were joining Red River Bank and found a depth of locals-only knowledge. In a matter of weeks, the incoming brand was considered a local.
As the bank continued to grow into more markets, we began to redefine community—and the brand—in terms unique to Louisiana. Today, Red River Bank is a statewide brand, $1.6 billion strong and 100% true to its community spirit.
Lawyers are legally obligated to rattle on at the end about how no representation is being made that the services they’re offering are any better than anyone else’s. That law doesn’t apply to advertising. Our services are better because our results are better.
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