Santa Rosa County, Florida’s DMO faced obstacles. Traffic getting onto the island. Big-name destinations on either side. Misinformation about an oil spill.
Our creative and media teams helped re-envision the destination’s markets and the offerings that would motivate them to visit, return and advocate. From precise targeting to a first-annual national sandsculpting contest—to counter oil-spill news with current images of pristine beaches—we turned public opinion around. Our work with this DMO resulted in a big win for the county and its coffers: a 147% increase in bed-tax collections.
Lawyers are legally obligated to rattle on at the end about how no representation is being made that the services they’re offering are any better than anyone else’s. That law doesn’t apply to advertising. Our services are better because our results are better.
Our work shows up in the everyday and shapes how businesses operate, how services connect, and how industries move forward. Click to explore.
Ready for award-winning work and the support of a career-building team? Bring your experience and enthusiasm to DSBP!
